SRocha / 2014
Brand creation for a 360º Coaching company specialized in reconstruction of intrinsic aspects and development of abilities needed by individuals and teams to reach high performance aiming the high standard business market.
Located in one of the most noble buildings in São Paulo, the brand should have elegance, refinement and highlight the different services offered in a clear and prominent way.
Solution
A central identity was created so that its ramifications could be based on a firm concept that reflected excellence and competence.
The creation of the core brand is based on 3 essential elements to the process of coaching developed by the S-Rocha® office, represented by different images and meanings.
1. Starting point - Initial conversation and revelation of the problems to be overcome.
2. Process and Conclusion - Represented by the Torch (Flame) that illuminates the path to be traveled while indicating wisdom achieved.
3. Elevation - Denoted by the triggering of the procedural structure, by the addition of value and highlighted vertical direction.
Above the typography created for S-Rocha®.
Below the color ratio for services. The proposed chromatic organization indicates hierarchy through the secondary colors, Violet, Orange and Green, all with different shades.
Psychotherapy is the first step for a mind fit to meet the challenges in pursuing a solid career and consequently able to exercise leadership with authority compatible with an image of success.
